No. 04 Filed under Pricing
Apollo.io Pricing Explained (2026): Plans, Credits and When It’s Worth Paying
Apollo.io pricing as of September 2026: Free, Basic, Professional and Organization plans, how credits work, what expires, and a real cost per contact.
On this page 15 sections
Apollo.io’s pricing page shows four plans and a per-seat price. What you actually pay depends on credits: how many you get, what uses them up, and the fact that unused credits don’t carry over. This guide covers Apollo’s list prices as of September 2026, what a credit buys, where the free plan runs out, and how to work out a real cost per contact.
Every price and limit in this guide comes from the vendors’ own pricing pages, help centers and docs, checked on September 27, 2026 and listed in the sources. We also did a short hands-on check of Apollo’s Free plan the same day; what we saw is in the Hands-on notes.
Quick answer
As of September 2026, Apollo has four plans. Free is $0. Basic is $65 per seat per month billed monthly, or $49 billed annually. Professional is $99 or $79. Organization is $119 per seat per month, billed annually only, with a 3-seat minimum. A verified email costs 1 credit and a phone number costs 8. Paid plans include 2,500 to 6,000 credits per seat per month, and unused credits don’t roll over. Stay on Free while testing, move to Basic when 75 credits a month runs out, and choose Professional for several mailboxes or more than 250 sends a day.
Apollo plans and prices (September 2026)
| Plan | Billed monthly | Billed annually | Included credits | Seat rules |
|---|---|---|---|---|
| Free | $0 | $0 | 75 per seat per month (900 per year, granted monthly) | 1 seat after 100 days of active use |
| Basic | $65 per seat/month | $49 per seat/month ($588/year) | 2,500 per seat per month, or 30,000 per seat per year upfront | No minimum |
| Professional | $99 per seat/month | $79 per seat/month ($948/year) | 4,000 per seat per month, or 48,000 per seat per year upfront | No minimum |
| Organization | Annual only (the monthly view shows $149 but is marked “Annual Only”) | $119 per seat/month ($1,428/year) | 72,000 per seat per year upfront | Minimum 3 seats |
List prices from apollo.io/pricing as of September 27, 2026, excluding taxes. Yearly totals are the monthly rate × 12. Apollo changes pricing often, so check the live page before you buy.
Apollo’s billing switch says “Save 24%” for annual billing. At list prices, the saving is about 25% on Basic and 20% on Professional. Basic and Professional come with a 14-day free trial. Organization has no trial.
The limits that matter most for cold outreach (from Apollo’s comparison table):
| Limit | Free | Basic | Professional | Organization |
|---|---|---|---|---|
| Sequences | 2 per team | Unlimited | Unlimited + A/Z testing | Unlimited + A/Z testing |
| Sending mailboxes | 1 per user | 1 per user | Unlimited Google/Microsoft + 5 SMTP per user | Unlimited Google/Microsoft + 15 SMTP per user |
| Daily email sends | 250 | 250 | Unlimited | Unlimited |
| Open and click tracking | No | No | Yes | Yes |
| Waterfall enrichment | No | Yes | Yes | Yes |
| Records you can select at once | 25 | 1,000 | 2,500 | 10,000 |
How Apollo credits work
New Apollo customers are on what Apollo calls its new credit system: one balance of Apollo credits that pays for contact data and a growing list of features.
| Action | Credits |
|---|---|
| Reveal a verified email | 1 |
| Reveal a phone number | 8 |
| Enrich a record | 1–8 (the FAQ says “up to 9” per record) |
| AI research run | 1 per run |
| US dialer | 2 per connected minute (international varies by region) |
| Waterfall enrichment | Depends on your providers. The developer docs say email typically costs 1–4 credits (sometimes 20+) and phone 8–25 (sometimes 45+) |
Legacy accounts are different. Some existing customers are still on Apollo’s legacy system, with separate email, mobile and export credits (export credits are used when you push contacts out of Apollo by CSV, CRM sync or API). That’s why older guides mention credit types new accounts don’t have. Apollo is moving existing customers over gradually.
What counts against your credits (and what doesn’t)
According to Apollo’s help center, these all use credits:
- Emails and phone numbers revealed from search, the Chrome extension, or CSV, CRM and API enrichment.
- Waterfall enrichment. Each provider that returns data charges credits, and an optional validator charges separately. The run doesn’t stop at the first result, and it runs by default for the whole team under the admin’s settings. The developer docs add that some vendors charge even when they find nothing.
- AI features, including AI research, AI custom fields and the AI email writer.
- Email infrastructure. A domain bought through Apollo costs 1,500 credits a year. Mailboxes cost 300 (SMTP), 800 (Google) or 1,500 (Microsoft) credits a month. On paid plans, warmup is free for one mailbox (one per seat, per the help center), then costs 200 credits a month for each extra mailbox.
- Dialer minutes, job-change enrichment, website-visitor identification and form enrichment.
Some things are free or refunded:
- You pay for one email per contact even if Apollo returns several. Office and HQ phone numbers are free.
- If an Apollo-verified email bounces, the credit is refunded in your next billing cycle, as long as you sent from inside Apollo within 30 days of revealing it. Mobile numbers are never refunded, and Apollo charges for a personal number even when it’s on a do-not-call registry.
- Calls that ring out, are busy or fail are free. Connected calls, including ones that reach voicemail, have a 30-second minimum and are billed in 30-second steps.
What the free plan realistically covers
Free gives you 75 credits per seat per month. That’s 75 verified emails, or 9 phone numbers, or a mix. You also get 2 sequences per team, 250 daily sends from one mailbox, basic filters, and CRM enrichment of up to 100 records a month. Waterfall enrichment isn’t included, and you can’t buy add-on credits on Free. Apollo’s pages disagree on mailboxes: the comparison table lists “Gmail & Microsoft” for Free, while an FAQ on the same page says Gmail only. If you send from Outlook, check in the app.
At 1 credit per email, 75 credits is three or four new contacts per working day. That’s enough to test Apollo’s coverage of your niche or run a small campaign, but not a steady outbound program.
Per-seat pricing: what it means for a team
- Credits scale with seats. Three people on Basic annual pay 3 × $588 = $1,764 a year and get 90,000 credits.
- Organization costs at least $4,284 a year at list price (3 seats × $1,428).
- Add-ons and add-on credits are priced per team. Add-on credits are shared across the team, and admins can cap how many credits each user can spend.
- Downgrading to Free leaves you one seat. You lose the other seats ten days later.
Add-ons and extra credits
Paid plans can buy extra credits in the app. You pay the price below each month on monthly billing, or once a year on annual billing.
| Add-on credits | Price | Per credit |
|---|---|---|
| 400 (monthly billing only) | $10 | $0.025 |
| 1,000 | $25 | $0.025 |
| 2,500 / 5,000 | $50 / $100 | $0.020 |
| 10,000 | $180 | $0.018 |
| 20,000 / 50,000 / 100,000 | $320 / $800 / $1,600 | $0.016 |
| 250,000 | $3,750 | $0.015 |
From the “Add more credits” table on apollo.io/pricing, September 27, 2026.
There are also two feature add-ons for paid plans. Each is $149 per team per month on monthly billing, or $119 per month on annual billing, and Apollo labels both as introductory pricing. Inbound identifies up to 50,000 visiting companies and 10,000 visiting contacts (US only) a month, and enriches up to 5,000 form contacts a month (credit usage still applies). Advanced Dialer adds international, parallel and power dialing plus local presence.
Gotchas: rollover, mobile numbers, overage and renewals
Unused credits expire. Apollo’s help center says unused credits expire at the end of your billing cycle and don’t roll over. On monthly billing you lose leftovers every month. Annual billing grants the year’s credits upfront, which is more forgiving for uneven volume.
- Add-on credits renew automatically. If you only needed a one-off top-up, remove it before your next billing cycle.
- Phone numbers cost 8 times as much as an email, and mobile numbers aren’t refundable. Trials cap phone-number access at 20 numbers, however many trial credits you have left.
- Infrastructure uses credits every month. A Google mailbox bought through Apollo costs 800 credits a month, which is $20 at the smallest add-on rate. If you run out of credits, warmup pauses, and you have to restart it manually after adding more.
- There’s no published overage rate. The documented options are buying add-on credits or upgrading, and Apollo blocks new seats and upgrades when you’re close to renewal.
- Downgrades take effect immediately, with no mid-term refunds. Cancellations take effect at the end of your term.
- Internal use only. Standard plans can’t be used to resell Apollo data, share it with customers or build it into a product. Those uses need a separate agreement with custom pricing.
What a contact really costs: a worked illustration
Here’s what each option works out to if you use every credit, calculated from list prices:
| Option | Price ÷ credits | Per email | Per phone number |
|---|---|---|---|
| Apollo Basic, monthly | $65 ÷ 2,500 | $0.026 | $0.21 (8 credits) |
| Apollo Basic, annual | $588 ÷ 30,000 | $0.020 | $0.16 |
| Apollo Professional, monthly | $99 ÷ 4,000 | $0.025 | $0.20 |
| Apollo Professional, annual | $948 ÷ 48,000 | $0.020 | $0.16 |
| Apollo add-on credits | see table above | $0.015–$0.025 | $0.12–$0.20 |
| FullEnrich Pro, 1,000/month | $55 ÷ 1,000 | $0.055 | $0.55 (10 credits) |
Our arithmetic from list prices as of September 2026, assuming every credit is used and every lookup returns data. Apollo’s seat price also pays for sequencing and the rest of the platform.
Credits you don’t use still cost money, so what matters is the price divided by the contacts you actually reveal. Two examples:
- Solo founder: 400 contacts a month, 40 of them with a mobile number. On Apollo that’s 400 + 40 × 8 = 720 credits a month. Basic monthly ($65) covers it, but 1,780 credits expire each month, so you pay about $0.16 per contact ($65 ÷ 400). Basic annual works out to about $0.12 ($588 ÷ 4,800 contacts). On FullEnrich the same data is 400 + 40 × 10 = 800 credits, which fits the 1,000-credit tier at $55 (about $0.14 per contact), or its 12,000-credit annual tier at $588 (about $0.12). The spare credits roll over, but you still need a separate sending tool.
- Three-rep team: 1,000 contacts per rep per month, 100 each with a mobile number. That’s 5,400 Apollo credits a month, or 64,800 a year. Basic annual for three seats ($1,764, with 90,000 credits) covers it at about $0.05 per contact ($1,764 ÷ 36,000). The same data on FullEnrich alone takes 72,000 credits a year, which means its 120,000-credit annual tier at $5,448, or about $0.15 per contact.
At low volume the two come out close, because FullEnrich sells smaller amounts. At team volume, Apollo’s bundled credits are much cheaper per data point, as long as you use them. The case for an enrichment specialist is rollover, no seat fees and a second data source, not price per credit.
Which Apollo plan fits you
| If you… | Best fit | Why |
|---|---|---|
| Want to check Apollo’s data for your niche | Free | 75 credits a month and 2 sequences cost nothing |
| Are a solo founder sending from one mailbox, under 250 emails a day | Basic (annual if you prospect all year) | Unlimited sequences and 2,500 credits a month |
| Rotate several mailboxes, need more than 250 sends a day, or want A/Z tests and tracking | Professional | Unlimited Google/Microsoft mailboxes and daily sends |
| Have 3+ seats and need SSO or custom permissions | Organization | Those admin controls are only on this plan |
| Already send from Instantly or lemlist and only need contact data | Basic, or an enrichment tool | Compare cost per contact you actually use |
For where Apollo fits alongside a sender and a CRM, see our cold outreach stack guide. If you’re choosing a sender, read Instantly vs lemlist.
Apollo vs FullEnrich for enrichment
FullEnrich is a waterfall enrichment tool. It checks 25+ data sources for work emails, personal emails and mobile numbers, and charges only when it finds data that passes its verification. As of September 2026, Pro starts at $29 a month for 500 credits, or $26 a month billed yearly for 6,000 credits a year. The 1,000-credit tier is $55 a month, and the price per credit falls with volume. The free trial gives you 50 credits with no credit card.
| Apollo | FullEnrich | |
|---|---|---|
| Pricing model | Per seat, with credits included | Credit volume only, unlimited users |
| Email / mobile cost | 1 / 8 credits | 1 / 10 credits (personal email 3) |
| Unused credits | Expire at the end of the billing cycle | Roll over 3 months (monthly) or 12 months (annual) |
| Sending and sequences | Built in | No. You need a separate sending tool |
Use Apollo if you want search, sequences and basic deal tracking in one login and you’ll use most of your credits. Use FullEnrich if you already have lists and a sender, want a second source for contacts Apollo can’t find (especially mobiles), or your volume varies month to month. You can also use both, running FullEnrich only on the contacts Apollo can’t find. FullEnrich’s downsides: pricier mobiles at low volumes, no sending features, and a small free trial.
Apollo pricing: pros and cons
Pros
- One subscription covers the database, sequences, a dialer, meeting scheduling and light deal tracking.
- Low price per credit (about $0.02 on annual plans) if you use your allowance.
- A free plan with 75 credits a month, plus 14-day trials of Basic and Professional.
- Annual plans give you the whole year’s credits upfront.
Cons
- Per-seat pricing. Organization is annual only, with a 3-seat minimum.
- No credit rollover, and add-on credits renew automatically.
- Phone numbers cost 8 credits each, and mobile numbers aren’t refundable.
- Basic limits you to 1 mailbox and 250 daily sends, with no open or click tracking.
- Two credit systems (new and legacy) make older guides confusing.
Who it’s not for: teams that only need to enrich lists they already have, teams whose volume is seasonal (unused credits expire), and agencies that deliver lead lists to clients or anyone who wants to resell Apollo data (standard plans are internal use only).
Verdict
Apollo is worth paying for once you prospect every week and outgrow 75 credits a month or two sequences. Basic is the best fit for a solo founder with one mailbox. Move to Professional when you need several mailboxes, more than 250 sends a day or tracking. Choose annual billing if your volume is steady. Before you commit, estimate your real monthly credit use (1 per email, 8 per phone number), because unused credits are money lost. If mobiles or hard-to-find contacts matter most, test FullEnrich alongside Apollo. And protect your sending domains; our deliverability guide covers how.
FAQ
Do Apollo credits roll over?
No. Apollo’s help center says unused credits expire at the end of your billing cycle. Add-on credits also renew automatically unless you remove them.
How many credits does a phone number cost in Apollo?
8 credits on the current system, compared with 1 for a verified email. Waterfall phone lookups can cost more, depending on your providers.
Does Apollo still have mobile credits and export credits?
Not for new customers, who get a single balance of Apollo credits. Existing customers who haven’t been moved to the new system yet may still see separate email, mobile and export credits.
What happens when I run out of credits?
On a paid plan you can buy add-on credits in the app ($0.015 to $0.025 per credit) or upgrade. You can’t buy add-on credits on Free. Apollo doesn’t publish an automatic overage rate. Email warmup pauses when credits run out, and you restart it manually after adding more.
Sources
- Apollo.io Pricing Plans — Apollo.io, accessed September 2026 (plan cards, comparison table, credit costs, “Add more credits” table, add-ons, FAQ)
- Customize and Manage Your Apollo Plan — Apollo Knowledge Base, accessed September 2026
- Review Credit Usage in Apollo — Apollo Knowledge Base, accessed September 2026
- How Do Data Requests Work? — Apollo Knowledge Base, accessed September 2026
- Will Apollo Charge Me for More than One Email per Contact? — Apollo Knowledge Base, accessed September 2026
- Access a Prospect’s Phone Number — Apollo Knowledge Base, accessed September 2026
- Waterfall Enrichment Overview — Apollo Knowledge Base, accessed September 2026
- Use Email Warmup to Improve Deliverability — Apollo Knowledge Base, accessed September 2026
- Access a Free Trial of Apollo — Apollo Knowledge Base, accessed September 2026
- Add, Manage, and Deactivate Users — Apollo Knowledge Base, accessed September 2026
- API Pricing and Credits — Apollo Developer Docs, accessed September 2026
- FullEnrich Pricing — FullEnrich, accessed September 2026
- FullEnrich Pricing (machine-readable summary) — FullEnrich, accessed September 2026