Apollo.io Pricing (2026): Credit Expiry and Cost per Contact, and When Paying Beats Free

On this page 15 sections

Apollo.io sells contact data and sequences per seat; revealing an email uses 1 credit and a phone number 8. The cheapest ways in are Free and a 12-month annual plan.

Limits and list prices from apollo.io/pricing¹, checked October 25, 2026.

With several mailboxes, the first limit is the monthly credit pool, which pays for reveals and extra warmup. Teams and data-only buyers: which plan fits.

Apollo’s plans and prices per seat (October 2026)

On October 25, 2026, Apollo charged $0 for Free and $49, $79 or $119 per seat a month for its paid plans billed annually, per its pricing page¹:

US dollars before tax, checked October 25, 2026 on apollo.io/pricing¹ and in the plan data that page loads. Yearly totals are the monthly rate × 12.

Billed monthly, Basic costs $65 and Professional $99 a seat, and Organization is sold on annual billing only, per Apollo’s plan data¹ on October 25, 2026.

On October 25, 2026, the plan cards still named the top plan Organization, at $119 a seat for at least 3 seats, while the pricing FAQ called the top tier “Custom” and sent those teams to sales.

Apollo’s billing switch says “Save 24%” for annual billing, but its own list prices work out to about 25% off on Basic and 20% on Professional.

Apollo’s FAQ calls the top tier “Custom” and the free tier the “free Starter plan”; the plan cards say Organization and Free.

Some price lists still show Basic at $59 with unlimited email credits and extras at $0.20; on October 25, 2026, Apollo’s plan data¹ listed Basic at $65 a month for 2,500 credits and extras at $0.015–$0.025.

Plan limits that decide most cold-outreach budgets, from the comparison table on the same page:

From the plan comparison on apollo.io/pricing¹, October 25, 2026.

The same comparison table¹ starts waterfall enrichment on Basic and lets you select 25 records at once on Free, 1,000 on Basic, 2,500 on Professional and 10,000 on Organization.

Organization is the only plan that table lists with SSO and custom permission profiles.

What one Apollo credit buys

One Apollo credit reveals one verified email, and a phone number takes 8; on October 25, 2026, Apollo’s pricing page¹ said “Credits are pooled across your entire team.”

Email, phone and dialer rates from apollo.io/pricing¹; waterfall ranges from Apollo’s API docs¹⁴. Both read October 25, 2026.

For your plan’s actual dialer rates, Apollo’s credit usage guide⁶ points to the About credits screen in the app.

Apollo’s pricing page pools credits across the team, but its credit usage guide⁶ (edited October 15, 2026) says “email and mobile data use separate credit balances.”

The same guide says export credits “may only apply to certain plans or legacy configurations.” Check the credit screen in your account before you count on one pool.

When unused Apollo credits expire

Unused Apollo credits expire at the end of each billing cycle, plan and add-on credits alike, per the pricing FAQ¹ on October 25, 2026. What that means depends on how you pay:

• Monthly billing: each month’s credits arrive on your renewal date and vanish at the next one. Basic gives 2,500 a seat¹; if you use 720, the other 1,780 are gone, about $46 of the $65.
• Annual billing: the whole year’s credits arrive upfront (30,000 a seat on Basic) and expire when the year ends. A slow month is fine if a busy one follows.
• Free: 75 credits a month. In the owner’s two new Free accounts, where Claude made the clicks, the renewal date fell on the same day of the month as the sign-up (notes below).
• Add-on credits renew automatically each cycle until you remove them, so a one-off top-up keeps billing.

Your billing cycle starts on the day you first move from Free to a paid plan, and Apollo’s plan guide⁴ says adding seats, switching plans or buying add-ons later doesn’t change it.

On a team, Apollo’s pricing FAQ¹ says admins can cap each user’s credits, so one person doesn’t drain the shared pool.

To see how many credits are left before they expire, Apollo’s credit usage guide⁶ (edited October 15, 2026) points to Settings > Credits & activity > Credit usage, which can filter to the current billing cycle.

Cost per contact you actually use: two worked examples

An Apollo email costs 2.0 to 2.6 cents when every credit gets used and twice that at half use, at list prices checked October 25, 2026 on Apollo’s pricing page¹:

Our arithmetic from Apollo’s list prices before tax, checked October 25, 2026 on apollo.io/pricing¹. A phone number uses 8 credits, so it costs 8 times these figures.

Two setups show the gap, dividing each price by the contacts actually revealed and assuming every lookup returns data.

The founder needs 720 credits a month on Apollo, where a mobile takes 8 credits¹, or 800 on FullEnrich, where it takes 10¹⁵; the team needs 64,800 or 72,000 a year.

Our arithmetic from list prices before tax on Apollo’s¹ and FullEnrich’s¹⁵ pricing pages, checked October 25, 2026. Per contact = price ÷ contacts revealed (4,800 a year for the founder, 36,000 for the team).

FullEnrich’s annual tiers come from its pricing file¹⁶, fullenrich.com/pricing.md (last updated July 14, 2026).

A solo founder revealing 400 contacts a month pays about 12 cents a contact on an annual Apollo or FullEnrich plan and 14 to 16 cents on a monthly one, since FullEnrich’s¹⁵ smaller blocks roll over.

For three reps revealing 1,000 contacts each a month, Apollo Basic annual works out to about 5 cents a contact against 15 cents on FullEnrich, as long as the team uses most of its credits.

If you already send from Instantly or lemlist and want only the data, the comparison is Apollo Basic against an enrichment tool, not against a second sender. Our Instantly vs Apollo page covers when you need both.

Apollo or FullEnrich for contact data

FullEnrich is our data-only comparison because it meets three conditions: credits roll over, empty lookups are free and there’s no seat fee, per its pricing page¹⁵ on October 25, 2026.

FullEnrich says it checks 25+ data sources in a waterfall, and its pricing page¹⁵ lists 1,000 credits a month for $55, with a 50-credit free trial and no card.

We haven’t used FullEnrich, so how often it finds a contact that Apollo misses is untested here.

FullEnrich’s terms from fullenrich.com/pricing¹⁵ and its pricing file¹⁶ (last updated July 14, 2026; its data block says July 7), read October 25, 2026.

We checked four more data tools. On October 25, 2026, LeadMagic’s¹⁷ smallest plan was $99 a month for 5,000 credits with one table seat and no free trial; access for a team needs a plan of $499 a month or more plus “$49 per seat per month.”

That $99 plan works out to about 25 cents a contact for the solo founder, above FullEnrich, and team access costs more than Apollo in the three-rep example. We haven’t used LeadMagic either.

Kaspr¹⁸ charges per user, Cognism¹⁹ sells 5-seat plans without public prices, and Lusha’s pricing page²⁰ doesn’t say empty lookups are free.

We have no affiliate deal with LeadMagic, Kaspr, Cognism or Lusha, so our links to them earn us nothing.

What uses credits, and what is free or refunded

Apollo charges credits for email and phone reveals, waterfall enrichment, AI features, the mailboxes it sells, extra warmup and dialer minutes, per its credit usage guide⁶ (edited October 15, 2026):

• Emails and phone numbers you reveal, from search, the Chrome extension, or CSV, CRM and API enrichment.
• Waterfall enrichment. Apollo’s waterfall guide¹⁰ says each source that returns data charges, and so does an optional validator. Runs don’t stop at the first result and are on by default.
• Waterfall misses. The same guide says a source that finds nothing costs nothing. Apollo’s API docs¹⁴ say some vendors charge per lookup even when no data is found.
• AI research: the credit usage guide lists the AI assistant, AI custom fields and the AI email writer among the actions that can use credits.
• Email infrastructure. A domain bought through Apollo¹² costs 1,500 credits a year; mailboxes cost 300 (SMTP), 800 (Google Workspace) or 1,500 (Microsoft 365) a month.
• Warmup, which the pricing table¹ lists from Basic: 1 mailbox free, then 200 credits a month for each extra one. The warmup guide¹¹ says it pauses when credits run out.
• Dialer minutes, job-change data, website-visitor identification and form enrichment, also in that guide.

A few things cost nothing or come back:

• Apollo charges for one verified email per contact⁸, even when it returns several. Its help center says office numbers⁷ and HQ or corporate numbers⁹ are free.
• The credit for a bounced Apollo-verified email is refunded next billing cycle⁷ if you sent it from Apollo within 30 days of revealing it. Mobile numbers are never refunded.
• Personal phone numbers are charged even when they’re on a do-not-call registry; Apollo shows a warning⁹.
• Apollo’s credit usage guide⁶ says calls that ring out, are busy, fail or are canceled cost nothing. Connected calls, voicemail included, have a 30-second minimum.

Buying more credits, and the paid add-ons

Apollo’s paid plans can add credits at $0.015 to $0.025 each, per the plan data its pricing page¹ loaded on October 25, 2026; its plan guide⁴ says add-on credits are “available on paid Apollo plans.”

Per-credit rates from the plan data apollo.io/pricing¹ loads, October 25, 2026; the last column is the credit count times that rate. Annual plans buy from the same sizes, except 400.

On Apollo Basic at $65 a month¹, a seat’s 2,500 credits cover 100 phone numbers (800 credits) or 300 (2,400) a month without buying more.

A thousand phone numbers take 8,000 credits, 5,500 more than the seat includes. The smallest add-on size that covers that is 10,000 credits at $180 a month (Apollo’s plan data¹, October 25, 2026).

Apollo also sells three add-ons for paid plans, priced per team and labeled introductory pricing.

Inbound Essentials ($149 a month, or $119 a month billed annually) identifies up to 5,000 visiting companies a month and enriches 100 form contacts, with credit usage on top, per the add-on cards¹.

Inbound Max ($799, or $639 billed annually) raises that to 2,000,000 companies and unlimited form enrichment (pricing page¹).

Advanced Dialer ($149, or $119 billed annually) adds international, parallel and power dialing and local presence (same page¹).

When paying beats Apollo’s Free plan

Paying beats Apollo’s Free plan once you need over 75 credits a month, a third sequence or waterfall enrichment (Apollo’s pricing page¹, October 25, 2026).

• Credits: 75 a month is three or four contacts a working day.
• Features: unlimited sequences, waterfall enrichment and workflow integrations (automations with Salesforce, HubSpot, Google Sheets and more) start on Basic.
• Seats: Apollo’s plan guide⁴, edited October 27, 2026, no longer states a seat limit for Free; its October 23 version said one seat after 100 days of active use.

Free’s 75 credits buy 75 verified emails, nine phone numbers, or a mix.

Free also includes 2 sequences per team, 250 sends a day from one mailbox per user, and CRM enrichment of 100 records a month, per the plan comparison¹.

Apollo’s pages disagree on Free: the comparison table lists “Gmail & Microsoft” mailboxes and HubSpot and Salesforce sync.

The FAQ says Gmail only, and the plan cards list “CRM Integrations” from Basic.

Warmup differs too: the pricing table leaves it out of Free, while the warmup guide¹¹’s FAQ gives Free mailboxes a 200-credit rate.

If you send from Outlook or need a CRM sync or warmup, check in the app before you plan around Free.

Apollo’s trial guide⁵, edited September 23, 2026, allows one 14-day trial of Basic or Professional, started from Upgrade, then Try for free, inside a Free account.

You can switch plans during the trial. Organization has no trial, and the guide doesn’t say whether a card is needed.

When the trial ends, you can upgrade or move to Free, which “stays free with no time limit,” per Apollo’s pricing FAQ¹.

Upgrading mid-trial ends the trial, and the trial guide says leftover trial days and credits are lost.

Which Apollo plan fits: the criteria we use

As of October 25, 2026, Apollo Basic fits one-mailbox senders past Free’s 75 credits, and Professional fits several mailboxes or 250+ sends a day, going by the limits on Apollo’s pricing page¹.

FullEnrich fits readers who already have a sender and low or uneven volume.

We match readers on four criteria, in this order:

1. The credits you’ll use each month (1 per email, 8 per phone number).
2. Whether you send from Apollo, and from how many mailboxes and at what daily volume, or already send from another tool and need only the data.
3. Whether your volume is steady enough to commit for a year.
4. How many seats and admin controls your team needs.

Limits from apollo.io/pricing¹ and fullenrich.com/pricing¹⁵, checked October 25, 2026; costs from the worked examples above.

For a team, a few rules change the math:

• Credits are pooled, and every seat on an account is on the same plan, per Apollo’s FAQ¹. Admins can set a credit limit for each user.
• Each seat is for one person. Apollo’s terms³ rule out seat-sharing.
• Three Basic seats billed annually cost $1,764 a year and bring 90,000 credits. Organization starts at 3 × $1,428 = $4,284 a year, per the plan cards¹.

For where Apollo sits next to a sender and a CRM, see our cold outreach stack guide. If you also want LinkedIn steps, see lemlist vs Apollo.

Currency, tax, renewals and refunds

Apollo bills in US dollars before tax, renews plans automatically and doesn’t refund unused time, per its terms³ (August 10, 2026) and pricing FAQ¹, both read October 25, 2026.

• Currency. Payments are made in US dollars unless an order form says otherwise (terms, 4(c)).
• Tax. “Prices exclude any applicable taxes” (pricing page). The terms make you responsible for sales and use taxes, and the in-app summary calculates them at checkout (notes above).
• Renewal. Subscriptions renew automatically for the same term; the terms ask for notice of non-renewal at least 30 days before the term ends.
• Cancelling. The FAQ says a cancellation takes effect at the end of the current term.
• Add-on credits are charged immediately and renew automatically each cycle until you set them back to zero (FAQ).
• Refunds. The terms call payments nonrefundable, with “no refunds for partially used Services or service units.”
• Downgrades. The FAQ answers two ways: downgrades take effect at once with no refund for unused time, yet “Mid-cycle downgrades on annual plans are not permitted.”
• Seats. The terms say seats can’t be decreased during a term.
• Annual to monthly. Only when the annual term ends, per the FAQ. Monthly to annual is allowed any time, prorated.
• Failed payments are retried, and the account may be downgraded until a valid card is on file (FAQ).
• Near renewal, Apollo blocks new seats and upgrades until the next cycle starts, per its plan guide⁴.

Who Apollo’s pricing doesn’t suit

As of October 25, 2026, Apollo’s per-seat pricing fits three buyers poorly: enrich-only teams, seasonal senders on monthly billing, and agencies that share or resell its data.

• Enrich-only teams. A seat pays for search and sequences you won’t use; in our solo example, FullEnrich costs the same or less per contact.
• Seasonal senders. On monthly billing, a quiet month’s credits are lost.
• Agencies and resellers. The pricing FAQ¹ says the plans are for internal business use only; sharing data with clients or reselling it needs a separate agreement.

FullEnrich doesn’t suit you if you need sequences or sending, or if you mostly buy mobiles, which its pricing page¹⁵ puts at 10 credits each against Apollo’s 8. Its free trial’s 50 credits test only a few contacts.

At steady team volume it also costs more: in the three-rep example, FullEnrich costs about three times as much per contact as Apollo.

How we researched this

On October 25, 2026, we read Apollo’s pricing page and plan data, help articles, API docs and terms, plus FullEnrich’s and LeadMagic’s pricing pages.

An AI assistant used Apollo’s Free plan in the owner’s accounts; no paid plan was used.

• What we read: Apollo’s pricing page and plan data, FAQ, ten help-center articles, API credit docs and terms; FullEnrich’s pricing page and pricing file.
• Also read: LeadMagic’s, Kaspr’s, Cognism’s and Lusha’s pricing pages, and Apollo’s startup page and newsroom.
• First-hand: Claude, an AI assistant, worked in the owner’s Free Apollo accounts on September 27 and October 3, 2026 (notes above).
• What it did: one search, one email revealed, a draft sequence saved, and the credit and plan screens read.
• Not used: FullEnrich, LeadMagic, and Apollo’s paid plans, trials, sending, waterfall enrichment, data accuracy and mobile coverage. Those parts come from the vendors’ documents.
• Arithmetic: costs per contact are our sums from list prices before tax, assuming every lookup returns data; neither tool’s find rate was measured.
• How AI was used: Claude, an AI assistant, read the sources, did the sums and drafted this page; a separate AI pass re-checked each value against its source (editorial policy).
• Money: Apollo.io and FullEnrich pay us a commission if you sign up through our links. The four criteria above set the verdict, and it would be the same if neither tool paid anything.

Apollo price changes we’ve recorded

• October 25, 2026: plan prices and credits unchanged since October 12 (pricing page¹).
• October 12, 2026: plan prices and credits unchanged. Inbound now has two tiers: Essentials at the same $119 a month billed annually, and Max at $639 (pricing page¹).
• September 27, 2026: same plan prices and credits, and one Inbound add-on at $119 a month billed annually (in-app Plans screen, owner’s account, operated by Claude; notes above).

FAQ

How many credits does Apollo’s free trial include?

Apollo’s pages differ: on October 25, 2026 its pricing FAQ said 75 credits, its plan cards 50 lead credits per user, and its trial guide⁵ “a limited number.” Check in the app.

What limits apply during an Apollo trial?

Apollo’s trial guide⁵, edited September 23, 2026, lets a trial select 25 records at a time and access 20 prospect phone numbers in total.

Calls are capped at 60 minutes in total and 10 per call, and only the Professional trial has the dialer. The Professional plan card adds that its trial doesn’t include mobile numbers.

Is there an Apollo.io discount code?

Apollo’s pricing page showed no coupon or promo code on October 25, 2026, and marks annual billing “Save 24%.”

The same day, Apollo’s startup program page² offered 50% off Basic or Professional for 1 year, up to 5 seats.

It’s for companies with under 20 employees, a company domain and no Apollo subscription, through a partner such as an accelerator or VC.

In the owner’s new Free accounts, Apollo offered onboarding bonus credits and 25 credits per invited friend who signs up (Claude operated them; notes above).

What does Apollo AI cost?

On October 25, 2026, Apollo’s plan cards¹ listed an AI Assistant on every plan, limited to 5 chats on Free and tagged “Price and availability may change.”

Apollo’s credit usage guide lists the AI assistant, AI custom fields and the AI email writer among AI research actions that can use credits (what uses credits).

In the owner’s Free account, the “Analyze email” check and an AI preview email used none (Claude operated the account; notes above).

On September 27, the owner’s in-app Plans screen listed AI Research at 1 credit per run (Claude operated the account; notes above).

Is Apollo.io a good company, and where is it based?

Apollo’s own documents point to the US, not India: its terms³, updated August 10, 2026, are with ZenLeads Inc. d/b/a Apollo.io under California law.

Its August 25, 2026 announcement²², datelined San Francisco, quotes CEO Matt Curl.

Whether it suits you depends mostly on its data, which we didn’t test: the newsroom²¹ claims 98% email accuracy, but the terms don’t warrant the data’s accuracy.

Sources

1. Apollo.io Pricing Plans — Apollo.io, accessed October 25, 2026 (plan cards, comparison table, credit costs, add-on credits, add-ons and FAQ, read in the page and in the plan data it loads)
2. Apollo for Startups: 50% Startup Discount — Apollo.io, accessed October 25, 2026 (eligibility and benefits)
3. Terms of Service — Apollo.io, last updated August 10, 2026, accessed October 25, 2026 (section 4(c), payment terms; service units)
4. Customize and Manage Your Apollo Plan — Apollo Knowledge Base, edited October 27, 2026, accessed October 25 and October 29, 2026
5. Access a Free Trial of Apollo — Apollo Knowledge Base, edited September 23, 2026, accessed October 25, 2026
6. Review Credit Usage in Apollo — Apollo Knowledge Base, edited October 15, 2026, accessed October 25, 2026
7. Request Contact Data in Apollo — Apollo Knowledge Base, accessed October 25, 2026
8. Understand Email Credit Charges for Contacts — Apollo Knowledge Base, accessed October 25, 2026
9. Access a Prospect’s Phone Number — Apollo Knowledge Base, accessed October 25, 2026
10. Waterfall Enrichment Overview — Apollo Knowledge Base, edited October 2, 2026, accessed October 25, 2026
11. Use Email Warmup to Improve Deliverability — Apollo Knowledge Base, edited October 6, 2026, accessed October 25, 2026
12. Generate a Domain and Mailbox to Reach Prospects — Apollo Knowledge Base, edited October 23, 2026, accessed October 25, 2026
13. Add, Manage, and Deactivate Users — Apollo Knowledge Base, edited October 23, 2026, accessed October 25, 2026
14. API Pricing and Credits — Apollo Developer Docs, accessed October 25, 2026
15. FullEnrich Pricing — FullEnrich, accessed October 25, 2026
16. FullEnrich Pricing (machine-readable summary) — FullEnrich, last updated July 14, 2026 (data block dated July 7), accessed October 25, 2026
17. LeadMagic Pricing — LeadMagic, accessed October 25, 2026
18. Kaspr Plans & Pricing — Kaspr, accessed October 25, 2026
19. Cognism Pricing — Cognism, accessed October 25, 2026
20. Lusha Pricing — Lusha, accessed October 25, 2026
21. Newsroom — Apollo.io, accessed October 25, 2026 (“Facts & figures”)
22. Apollo Appoints Mark Sieglock as Chief Product Officer — Apollo.io, August 25, 2026, accessed October 25, 2026